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Citation flow is a metric used in search engine optimization (SEO) to measure the authority and influence of a webpage or website based on the quantity of incoming links. Developed by Majestic, a renowned SEO tool, citation flow provides valuable insights into the link profile and potential search engine rankings. Citation flow primarily focuses on evaluating the number of citations or backlinks that a webpage or website receives. These citations represent the links pointing to a particular page from other sources, both internally within the same website and externally from other domains. By analyzing the quantity of these links, citation flow helps gauge the overall link popularity and authority of a webpage.

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